What Are Several Common Examples of Digital Marketing Tactics? A digital marketing strategy should change based on the type of business and industry in question. These marketing strategies encompass multiple channels and approaches - spanning website content and blogs as well as online advertising, testimonials and reviews.

In the digital world, this type of exposure often occurs in the form of awards, testimonials, reviews or user-generated content.Ī strong digital marketing strategy seeks to maximize the impact of owned, paid and earned media.

Earned Media – Earned media refers to third-party content that is completely separate from the company or brand.

Sponsored content may be influencer marketing, PPC/SEM or native advertising.

Paid Media – Paid media refers to content that third parties display in exchange for compensation from the owner.

From websites and blogs to podcasts and video channels, organizations can leverage owned media to fit just about any marketing strategy or tactic.

Owned Media – Owned media represents any communication channels that an organization owns and operates under their complete control.

Internet marketing activities